Hey - I’m Laieh, and my design journey began with a Eureka! moment when I realized my passion (design) and my field of study (business) shared a beautiful intersection with technology in the field of UX Design. The more I learned about UX, the more obvious the role of business strategy became - both are intrinsically dependent on each other to succeed as a whole.

Today, I work with companies to deliver both B2B and customer-facing interfaces, focusing on the big picture by aligning business strategy with design from the get-go. My approach ensures that strategy and design evolve together, creating cohesive solutions that address user needs and drive business goals seamlessly.

I'm currently in Stockholm, completing my Master's in Interactive Media Technology at KTH Royal Institute of Technology. When I'm not designing, I like to capture moments of life and edit them to the beat of music (check out Jazz in Paris and Go Karting).